Well, today was the day. All those people who decided to pre-order and pick their new iPhone 4 was at the Apple stores. Along with the people who decided to press their luck and wait in line. I spoke to a few people in the “purchase” line. They told me that they hauled the butts to the mall as early as 4 am to wait in line, to realized that they were in the incorrect line. What’s up with that? You would think that both the Apple store team and the mall security guards would have organized a well thought out place for customers to line up out side. Others told me that they entered the mall though a side door to line up in front of the Apple store, only yo be escorted out of the mall because it was “too early to line up”. As they walked out of the mall these customers passed by those mall walkers that have been there for hours. This happened to me during the 3G launch. No, a big deal though. As a result, they ended up being behind about 20 people. Not first in line but will most likely be getting an iPhone.
Here’s a look at the line. I used the new iMovie app to add in the music that seems a bit to quiet.
The line at the top of the screen is the customers that pre-ordered their iPhones and the bottom is the people dropping in. Doesn’t look like a large crowed because the rest of the line was outside. As the inside line died down a bit the security guards escorted some people from outside.
I hung around for a bit. Grabbed a coffee and was slightly nervous shooting video and pictures with the device that most people where not certain that was going to be available. All in all it was a great turn out I’m told. The Apple employees past out Smart Water to waiters and shook their hands as they left.
The experience reminds me of the Saturn car company….in fact both companies slogan used “different”
